Global Marketing Manager
Milwaukee WI area

SUMMARY


This highly visible position will work with multidisciplinary teams to assist in short and long-term marketing initiatives for our product lines, capabilities, and associated services. Must have Medical Device Industry experience and preferably in the Orthopedic space.

RESPONSIBILITIES

This role focuses on:

• Increase market share and revenue of products, capabilities and services that we offer to the OEM marketplace to meet or exceed financial targets
• Development of Product/Business Plans to provide supplemental and supportive information to the Strategic Plan
• Monitors market, customer end-users, and competitive activity for the marketplace.
• Identification of gaps and implementation of key initiatives to fill gaps appropriately.
• Access current pricing practices and develop a pricing strategy for assigned lines
• Work in conjunction with sales and operations on product sales forecasts
• Develop connections to the end-user community and OEM customers to identify trends and clinical needs
• Assist in the development of sell sheets, website and other appropriate sales tools to ensure proper product positioning and drive sales and profitability of assigned lines.
• Develop and present training of product / capability portfolio.
• Research, evaluate, and analyze market, customer/end-user needs and satisfaction/perception of our offering.
• Identify and recommend new product ideas/changes to enhance overall business.
• Evaluate and quantify the feasibility of new product ideas/enhancements and ensures these changes are in alignment with customer/end user expectations
• Development of product/capability categorization model and identification of sales and tradeshow samples for assigned lines.
• Develop and implement technology / product launches to our sales force, customers and potential customers for new technology / product platforms.
• Ensures that all customer and marketing communication pieces are updated in a timely manner. Be knowledgeable of and close to the customer to understand short- and long-term needs.
• Identify capabilities that need to be developed in-house / outsourced and work with multi-disciplinary team to develop and implement action plan.
• Support sales team through development of sales tools, market based pricing and promotional strategies, and proper positioning of products / capabilities. Work with Marketing Communications to develop these tools.
• Develop product configurator for product selection to be utilized by customer support rolled-out on our website.
• Support, attend, and report on industry trade shows, symposiums, and conferences.
• Lead project teams, and bring new products from concept to commercialization through a multi-disciplinary team process
  
  

Travel
:

• 25-50%

  
  

Experience Requirements
:

• Bachelor's degree, preferably scientific, medical, engineering or related field. 3+ years of Product Management Experience.
 

  
  

Qualification Requirements:


• Ability to travel up to 30%.
 

  
  

Preferred Qualifications
:

• Knowledge of orthopedics, cardiovascular, and interventional procedures a plus. Experience in or with OEMs a plus.